“New Answers to Dementia” Eisai Releases Concept Movie and New Content on Campaign Website for Dementia Month
TOKYO, September 12, 2025 – (JCN Newswire via SeaPRwire.com) – Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, “Eisai”) announced today the release of a concept movie and new content on the dedicated website for its “New Answers to Dementia” campaign, designed to increase corporate awareness.In March 2025, Eisai launched a dedicated website (Japanese only) to share its commitment and ongoing efforts in pursuing “new answers” to dementia with a wider audience.Japan’s “Basic Act on Dementia to Promote an Inclusive Society” designates September as “Dementia Month” and September 21 as “Dementia Day in line with globally recognized World Alzheimer’s Month and World Alzheimer’s Day.” To coincide with Dementia Month, when public awareness of dementia is high, Eisai has released a concept movie and published exclusive content on its designated website. The movie embodies Eisai’s belief in “Science, Coura…