sureWin Partners with Daesung and the Black Eyed Peas in Landmark Month for Asian Music
A groundbreaking month of music and culture sees sureWin partner with global icons, offering fans exclusive experiences and shaping the future of live entertainment in Asia
Kuala Lumpur, Malaysia – 2025 – In a rare feat for Asia’s live entertainment industry, sureWin has become the only regional brand this year to partner with both a top K-pop idol and a global pop group within the same month. The company first joined forces with Daesung, one of K-pop’s most celebrated vocalists, before extending its reach to collaborate with the Black Eyed Peas, the iconic American group known for their global chart-topping hits. These back-to-back partnerships highlight sureWin’s growing influence in shaping Asia’s entertainment landscape through high-profile international collaborations.
The back-to-back announcements attracted attention from industry observers who noted the rarity of aligning with two international headliners in such close succession. In an entertainment market…