Ygam warns of growing social media influence on student gambling
(AsiaGameHub) – A recent study by Ygam indicates that social media is playing an increasingly significant role in how students engage with gambling.
As unlicensed operators continue to infiltrate social media platforms, 34% of students who participate in gambling identified these platforms as a primary influence on their betting habits.
Emily Tofield, Chief Executive Officer of Ygam, stated: “It is evident that the digital environment students inhabit is having a growing impact on gambling behaviors. We must proactively address these emerging risks to ensure students have the education and support necessary to protect themselves.”
This follows warnings from the UK Gambling Commission (UKGC) regarding the promotion of unlicensed operators on social media, with the regulator highlighting the “very limited progress” made by these platforms.
Earlier this year, Tim Miller, the UKGC’s Executive Director of Research and Policy, criticized Meta, noting: “I would …
