EveryMatrix: How the shift toward casino gaming is transforming regulated iGaming in Africa
(AsiaGameHub) – For an extended period, African markets have been characterized by sports betting and, to some extent, crash games.
However, over the past 12 months, a new trend has emerged, with online casino gaming experiencing a surge across African markets. This trend is particularly evident in South Africa, where a rapidly expanding new market is developing, with online casino serving as a primary driver of growth. A review of Super Group’s most recent quarterly report indicates a 37% year-on-year increase in Gross Gaming Revenue (GGR) for online casino.
To delve deeper into this trend, iGaming Expert spoke with Matt Cowan, Commercial Director for EveryMatrix in Africa, to discuss the factors contributing to this shift and how operators can capitalize on evolving user behaviors.
What is driving the change among South African players, who are transitioning from primarily sports bettors to increasingly engaging with casino games?
The rapid expansion is fueled by both new players en…







