Hong Kong products highly rated by ASEAN e-shoppers
HONG KONG, Mar 10, 2025 – (ACN Newswire via SeaPRwire.com) – Hong Kong businesses are well placed to make good on the government’s budget commitment to step up e-commerce trade with the ASEAN bloc, according to new research from the Hong Kong Trade Development Council (HKTDC). In particular, the findings show that the extension of the E-Commerce Easy initiative may be of huge benefit to Hong Kong’s small and medium-sized enterprises (SMEs).Titled ASEAN eCommerce opportunities: Insights on Consumer Behaviours and Positioning of Hong Kong Products, the research shows that Hong Kong brands and products are already particularly valued in six key ASEAN markets – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – with every indication that this positive perception will lead to significant growth in future trade.Previewed today, the full report will be released on 19 March during a dedicated session at this year’s HKTDC MarketingPulse and eTailingPulse events at the Hong Kong Convention and Exhi…