Sportradar Launches Playradar to Revolutionize iGaming with Integrated Sportsbook and Casino Content
(AsiaGameHub) – Sportradar is transforming its iGaming services with the introduction of Playradar, a new brand created to unify sportsbook and casino offerings for global operators.
Playradar will provide operators with a ‘fully-integrated ecosystem of cross-vertical gaming experiences’, under the leadership of former Playtech CEO Edo Haitin, who will serve as Executive Vice President of iGaming.
The brand will function solely in regulated markets, beginning with an initial launch in the UK, North America, and Latin America. A schedule of game releases is planned for the year, covering classic table games, arcades, slots, and virtual reality, with responsible gaming and integrity built into every product.
Carsten Koerl, Founder and CEO of Sportradar, stated: “iGaming is a logical and scalable expansion of our operations, representing a strategic boost to our long-term growth plan.
“Playradar’s content is engineered to optimize cross-selling between sports and casinos, assis…







