Mitsubishi Motors Launches Miland Virtual Car Lifestyle App Service
TOKYO, Apr 1, 2025 – (JCN Newswire via SeaPRwire.com) – Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced the launch of Miland, a virtual car lifestyle app that connects users and their friends, in the Japanese market(1) today. The app was developed in collaboration with JP UNIVERSE Inc.(2)In its mid-term business plan “Challenge 2025,” Mitsubishi Motors has set creating seamless and efficient touchpoints with customers through digital transformation (DX) as a key strategy. The plan particularly focuses on Generation Z, who are digital natives and will become the core automotive purchasing and user group in 10 years, as well as business transformation and the creation of new businesses using digital technologies. To achieve this, open innovation, or co-creation, is positioned as a key measure, involving the development of new services through collaboration with a diverse range of people and technologies both inside and outside the company.The name of the service, Miland, is derived from t…