Day: ខែ​មេសា 24, 2026

(AsiaGameHub) –   A vigorous discussion during this week’s Westminster Hall debate on gambling advertising has raised questions about UK MPs’ grasp of the gambling industry’s complexities.

Alex Ballinger, a Labour MP and Co-chair of the All-Party Parliamentary Group on Gambling Reform (GRAPPG), faced scrutiny from Conservative MP Esther McVey regarding the accuracy of statistics he presented on gambling advertising.

McVey, whose husband is former Tory MP and ex-Star Sports Chairman Philip Davies, inquired whether Ballinger, who has advocated for stricter controls on gambling advertising, had been contacted by the Gambling Commission concerning his use of their data.

Ballinger consistently denied this, asserting that any challenges to his figures originated from “members of the gambling industry.” However, the UKGC’s Log of Requested Corrections indicates that Ballinger was indeed contacted on three separate occasions regarding the misuse of statistics.

In each instance…

(AsiaGameHub) –   The Betting and Gaming Council (BGC) Board is adopting a new leadership structure, with the Chair role now set to rotate among its members for 12-month terms.

Consequently, Kane Purdy, the Managing Director of Gamesys Operations Limited, will be the inaugural non-executive Chair under this new system.

Purdy’s previous leadership on the GamProtect initiative, a single customer view project aimed at improving player protection and industry standards, makes him well-suited for the position.

Regarding his appointment, he stated: “It is an honour and a delight to assume the role of Chair of the Betting and Gaming Council.

“With 20 years of experience in the sector, I recognise the critical need for collective action to address challenges, elevate standards, and guarantee the continued success of the regulated industry.

“I am eager to collaborate with Grainne and the team, alongside members from throughout the industry, to advance the significant progress already a…

(AsiaGameHub) –   With the battle for players in North America growing fiercer, the SBC Summit Americas will guide stakeholders past conventional methods and towards innovative, captivating approaches via its specialized North America Marketing & Affiliates track.

Scheduled for Wednesday, June 10, the program will unite top marketing experts from the industry in five panel discussions. These sessions will delve into how companies are honing their player acquisition methods, boosting conversion rates, and establishing more durable player lifecycles.

Attendees will gain insights on leveraging AI to foster more profound player interaction, confidently manage changing ad rules, tap into new channels such as TikTok, and develop brands that secure player loyalty.

Rasmus Sojmark, CEO and founder of SBC, stated: “Today’s affiliates must manage a greater array of channels, platforms, and partnership structures than ever. The environment, spanning social media and content to AI and marketing tec…

(AsiaGameHub) –   Fresh analysis from bet365 has shown that ELK Studios’ Pirots 4 has made a strong comeback, climbing back to second place in the UK gaming charts

The January chart-topper had dropped to seventh position in February, but it has now been overtaken by Inspired Gaming’s Gold Cash Freespins, which has held the top spot for another full month.

Area Link Phoenix Firestorms (Games Global), Fishin’ Frenzy: The Big Catch (Blueprint Gaming) and Big Bass Bonanza (Pragmatic Play) rounded out the UK’s top five – all falling one spot due to Pirots 4’s growing popularity.

Starburst from NetEnt made its debut in the top ten, climbing up from 12th place in February.

Elsewhere in Europe, Legacy of Dead (Play’n Go) replaced the long-popular perennial favorite Big Bass Splash (Pragmatic Play) to claim the top spot in Germany. Ramses Book (GAMOMAT) also delivered a strong performance in March, rising from 10th place to second position.

Eye of Horus (Blueprint Ga…

(AsiaGameHub) –   The divisive Bill 55, frequently referenced in disputes surrounding Malta’s gambling framework and licensing, could avoid being subject to legal scrutiny.

Advocate General Nicholas Emiliou determined that a preliminary ruling on the legitimacy of Bill 55 was inadmissible and unnecessary for resolving the case before the Austrian courts.

That said, Emiliou advanced a growing trend across Europe that will amplify pressure on Malta, as he maintained unwavering criticism of Bill 55, describing it as “manifestly incompatible with the rules governing the recognition and enforcement of judgments” set forth by Brussels.

Further adding to the pressure on the region widely considered Europe’s gambling hub, he emphasized that rulings imposing player restrictions on Maltese online gambling operators issued by EU member states must be recognized not only in Malta and other EU countries.

While the Advocate General’s role is not dispositive in this case, it adds press…

(AsiaGameHub) –   Japanese authorities are deploying every available measure to curb illegal online gambling, which saw a concerning surge in participation during 2025.

The National Police Agency (NPA) disclosed that it took legal action against 317 people in 2025, marking the highest number since record-keeping started in 2018.

Online casinos were involved in the bulk of these cases, with 158 incidents identified, leading to the arrest of 221 individuals.

While online gambling is entirely banned in Japan, estimates suggest more than 3 million people participate in illicit online casino betting yearly, with annual wagers reaching approximately ¥1.2 trillion (£6.2m).

The NPA also noted it has pursued individuals who enable access to illegal gambling operations.

Across eight separate cases, 25 people were apprehended for acting as operators, affiliates, or payment processors for online gambling networks.

Specifically, four were arrested for advertising overseas casinos on video streaming pl…

(AsiaGameHub) –   Artificial intelligence has revolutionized retention marketing in the gaming sector. Gaming platforms are now able to forecast player behavior with impressive precision—such as the risk of churn, the chance of making a deposit, and lifetime value—often within just a few days of a player’s activity. However, having insights alone isn’t enough to drive revenue growth.

David Watkins, CMO, Fincore.

For Fincore, the core challenge isn’t about making predictions—it’s about putting those predictions into action.

“The gaming industry doesn’t face an AI issue,” David Watkins, Chief Commercial Officer at Fincore, tells iGaming Expert. “What it does face is an execution problem.”

AI can identify which players are on the verge of churning. The key business question is: can your platform respond to that insight immediately, in real time, without any associated risks?

In numerous instances, this is exactly where sy…

(AsiaGameHub) –   While advancing a wide array of far-reaching proposals, the All-Party Parliamentary Group on Gambling Reform (GRAPPG) and Peers for Gambling Reform (PGR) have conceded that streamers promoting black market gambling sites continue to negatively affect younger people.

A central objective for the APPG has been to halt all advertising from the UK’s regulated gambling sector. Nonetheless, the group has also supported recent government initiatives for a complete prohibition on sports sponsorship by unlicensed operators—a goal that appears increasingly attainable as support for tougher gambling laws grows.

Initiatives to remove unlicensed sponsorship from English sports will almost certainly help reduce the visibility of these operators.

As the regulatory environment for licensed companies becomes more restrictive, forcing small and mid-tier operators to re-evaluate their market strategies, an expanding opportunity emerges for unlicensed operators to exploit.

Tapping into a new age o…