(AsiaGameHub) – Soft2Bet has integrated casino gaming and sports betting for its Romanian audience with the introduction of its new platform, Zinx.
Tailored for the Romanian market, the platform utilizes a dark background complemented by ‘electric blue and kinetic purple gradients’, a design that Soft2Bet states represents speed, concentration, and contemporary digital strength.
A key feature of the platform is Zinx, an animated dragon character that acts as a guide for users.
Both of Soft2Bet’s casino games and sports betting offerings are accessible via Zinx.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Zinx introduces a highly competitive and pertinent digital product to Romania, achieving an ideal mix of exciting, dynamic gameplay and secure, transparent operations.
“Our formidable dragon mascot and the novel MEGA Round gamification engine are central to the Zinx experience in both casino and sports betting. We believe Zinx will establish a new standard for Romanian players looking for a contemporary, varied, and safe entertainment platform.”
The MEGA Round gamification engine referenced by Zuckerberg is a bespoke prize wheel component of Soft2Bet’s broader MEGA gamification system. The company explains that this feature allows players to gain spins by making deposits, with random prizes providing an extra incentive to standard play.
Building in Romania
Soft2Bet established a foothold in Romania in 2024 via the online casino Don.ro.
The firm strengthened its position in October 2025 by launching its social-media-inspired casino, Swiper, in the country following its debut in Sweden.
Similar to popular social networks, Swiper focuses on ‘swipe-driven’ navigation, enabling players to find, choose, and play games with a thumb swipe.
The platform also includes a feed of short video clips, reminiscent of TikTok or Instagram reels, that showcase new game releases.
“We understand the demands of modern players – they prioritize speed, ease of use, and a familiar interface,” Zuckerberg remarked during the launch. “We are eager to observe how Swiper’s social-centric design influences user engagement and loyalty.”
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